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Copywriter

RemoteNetherlands, Noord-Brabant, EindhovenMarketing

Job description

OUR STORY

We're not your average startup. We started from the ground up, bootstrapping our way to millions in revenue (in an already over-saturated market) and now just within two years, we are ranked 54th out of the world's 474 fast-growing bootstrapped software companies published by Latka Magazine… It’s like the “Inc500” list but only for Bootstrapped SaaS companies….and we continue to grow fast!

LIFE AT EXPANDI

We could go on and on about how we're the most fantastic place to work, that you'll have a great time here with all your new friends. But what's really important is that this organization has ambitious goals and sets lofty aspirations for its people

We want our employees to be better than they were yesterday. We believe in investing in them so they can grow into who they are meant to be; because of this, there will always be something meaningful going on at the company--projects worth working hard for.

And even if it sounds like I'm bragging about us too much...at least, when you send someone an email from work or grab some water out of the fridge (yep - our water bottle), you know where it came from!

We think that at the end of the day, it's people who matter. And we are a company made up of people; you don't need to be from Stanford or have an MBA to rise through our ranks and make your mark. We're looking for talented individuals with ambition, drive, and dedication -no pedigree required!


Job requirements

We are looking for a B2B Copywriter to join our Marketing team. In this role, you will closely work with the Head of Content Marketing to help grow Expandi lead generation activities. You will be responsible for writing persuasive copies that will appeal to specific buyer personas and be distributed through a mix of channels, including blog articles, email sequences, website landing pages, social media, etc.

Key responsibilities:

  • Be involved in taking complex concepts and turning them into content anyone can digest and get value from.

  • Create lead magnets, blog posts, website copies, and other assets that educate prospects and engage them across the buyer’s journey

  • Work closely with our marketing management, other copywriters, product development team, and clients.

  • Create sales enablement content, including use case guides, case studies, product explainers, decks, and 1-pagers

  • Constantly gain a deeper understanding of our products, and advanced lead generation concepts and be able to translate them into easily understandable copy for specific audiences

  • Pitch topics you would like to write about and work on the content that brings tons of value to the Expandi audience

  • Editing copy and repurposing content into different mediums

  • Maintain our brand voice and standards

  • Stay up to date on the latest sales and marketing strategies so you can pitch pieces you're passionate about

  • Conducting high-quality research on the industry-related topics


Skills and expertise:

  • 3+ years of sales&marketing related copywriting experience

  • Advanced writing and grammar skills

  • Proficient in English (written and spoken)

  • Experience writing for a variety of content types including articles, emails, website copies, and social media

  • Experience in SEO-oriented copywriting

  • Skilled at writing engaging copy that compels our highly educated readers and customers to take action

  • Outstanding narrative & storytelling abilities that propel usage, adoption & market momentum

  • Willing to accept coaching, edits, and feedback from our team

  • The ability to stay organized and manage multiple projects simultaneously

  • Experience working in the SaaS B2B space

Remote
Netherlands, Noord-Brabant, Eindhoven
Marketing

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